Besides being famous for being "The Second Coldest Inhabited Place in the World" (I often wonder where they came up with this moniker ; it could well be the coldest inhabited place in India, which I would agree with) it also holds a unique place in the Geographically of Ladakh. Traditionally Dras was known as Hembabs with the word "Hem" meaning the same as it does in "Him" of the Himalayas. Basically a place which gets a lot of snow as this area got the most snow in the whole region.
And also Hembabs is also the place with the most influence of Kacheeyul, which is the traditional Tibetan/ Ladakhi word for Kashmir. And a number of Kashmiris have traditionally come over here and settled here.
And most interestingly the language spoken in Drass is Shina unlike the Purigi version of Balti spoken in Kargil and Suru Valley. The same language is spoken in the Gurez Valley in Kashmir as well. Shina is a one of the major languages of Gilgit Baltistan as well with 40% of the population supposedly speak Shina.
For most people this is just a cold place in way to Leh. But this place holds much more than that.